"Overcome the notion that you must be regular. It robs you of the chance to be extraordinary." ~Uta Hagen
Today's overcrowded and noisy marketplace is filled with 24/7 newsfeeds, emails, messages, and social channels, which means it takes a lot more than a pretty logo or a great resume to stand out. You need a compelling personal brand. Your brand positions you as a trusted authority articulated through digital storytelling, your marketing message, and your visual and digital footprint.
So what is a brand? Your brand is your unique promise of value of what you have to offer to your ideal company, audience, or client. It's the perception you create in their minds through tangible and intangible touchpoints.
A strong brand starts with a strong sense of who you are and includes your values, goals, vision, and skills. It lets the world know what you want to be known for and creates a legacy that people will remember for years to come!
In this Bootcamp, you will learn the critical components of building a personal brand and how to construct your brand's key aspects to elevate your visibility, credibility, and income.
Be prepared to spend a few hours a week in this course to create something authentically representing who you are and what you want to be known for.
Building a compelling personal brand is not for the faint of heart. It takes work and commitment to the process.
If, along the way, you feel you need additional support, you can purchase a three (3) coaching session package from me to help fine-tune your brand.
Simply click here!
Are you ready? Let's GO!
Lesson 1: Branding Defined
In this session, you'll start with understanding your brand and why it's essential to know where you stand before you get started. Then, we'll discuss your brand audit.
Lesson 2: Foundation & Goal Setting
In this session, you'll clarify your personal/professional goals, values, passions/strengths, target audience, and differentiation. Then, you'll set a strong foundation for your personal branding (your POV) to enable a targeted, magnetic social branding strategy.
Lesson 3: Digital Storytelling & Reputation Management
You'll learn how to stand out from the competition by utilizing the principles of digital storytelling. In this lesson, you'll understand the elements of a successful brand narrative, examine the advantages of digital platforms, and how they can impact the success of your brand narrative. Once established, you will also discover how to protect and manage your brand narrative.
Lesson 4: Your Visual Brand (Image & LinkedIn)
Ninety-three (93%) of your communication is based on what we see visually. If you get it wrong, it's like an umbrella going up between you and your intended audience. In this lesson, you'll build consistency across communication vehicles (in-person and digital), ensuring a solid personal brand with clear branded messaging reflected in your image and your consistent activity on LinkedIn for constant visibility.