Loungewear As the New Workwear

Let's face it. The coronavirus has dramatically changed not only how we work but what we wear to work. Instead of dress, blazers, blouses, and of course pants, we're rocking cozy loungewear. Loungewear can take you seamlessly from zoom meetings to running errands, to the couch just in time for your favorite Netflix movie.

According to Edited, workwear sales are down by as much as 45%, loungewear searches are up by over 800%, and the global loungewear market estimates that loungewear sales will generate roughly 37 billion in 2021.

Since the popularization of Casual Friday in the 1990s, the fashion industry has seen a steady demand for comfortable casual workwear. However, the pandemic has pushed our work attire well beyond casual wear over into loungewear, particularly since our workplaces have become our living rooms.  With almost 40% of organizations planning to keep their employees working remotely, it would seem that loungewear is here to stay.

Now, just because loungewear is becoming widely popular and accepted doesn't mean you have to abandon your beautiful blouses, cashmere sweaters, or even your favorite blazer for your virtual meetings. Wear what inspires you and makes you feel at your very best. After all, that's what's really important. But it's nice to know you can change it up on occasion should you be in the mood for something cozy and comfortable.

As you consider putting your new loungewear wardrobe together, don’t underestimate the transformative effect of clothes and follow the same guidelines you've used to put your professional wardrobe together.

Think: 

• Quality fabrics
• Classic neutrals
• Monochromatic styling
• Colors within your palette
• Pieces that are on brand and aligned with your elemental energy

Here are a few examples: 

xo,

Carol