In today's competitive market it would be negligent, and irresponsible, not to develop a strong personal brand. A strong personal brand should be a key component of your career management plan.

In the past your personal brand could be defined by your logo and business cards. Today, in the age of information technology, your personal brand includes so much more.

Your personal brand is the cumulation of your identity, messaging, values, interests and image. It usually includes information...

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Clothing is an integral part of our everyday lives. What we wear not only conveys how we feel about ourselves, it communicates who we are to the world. It's takes a 1/10th of a second to make an impression so this is a skill set you want to master. While some people have figured out how to leverage their clothing for greater confidence and standing, others are still trying to figure it all out.

Admittedly it can be confusing if you're simply relying on the...

Looking self-assured can help you to feel more secure even when your palms are sweating and your heart is racing. Plus, a confident appearance encourages others to trust and admire you.

It's not surprising that being more confident at work can mean more promotions. In fact, a study at the University of Melbourne found a correlation between confidence in elementary school and success at work as adults.

Confidence is not the same as arrogance, and it's important if...

In today's world, it's important to take your personal brand seriously if you want others to take you seriously. Try out these tips for understanding the importance of personal branding, defining your own personal brand, and marketing your brand for greater career success.

Understanding the Importance of Personal Branding

Your personal brand helps you to:

1. Prosper as a free agent. Your personal brand is your reputation. It's the way others see you. If you're like most people, you may be...

More than 6 out of 10 people in this country wear eyeglasses. They're considered an accessory and as such are part of your overall branded style. In fact, there are some eyeglass wearers who will us spectacles for no other purpose than than to augment their branded image.

Today on AM Northwest, I shared the best way to find the perfect glasses for you. It's not just all about facial shape, even though that's important. It start, however with an understanding your brand. After...

There’s three months left in 2018, which means there's no time like the present to begin putting the spotlight on goals you’d like to achieve in the new year. While fitness classes, finances, and better eating habits may be on your mind, I suggest you also take inventory of your image, mindset, and vision. Are there some improvements you can make to your professionalism, your presence or your business brand?

Now, your image is about so much more than your appearance. It includes...

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience. Just like every superhero has an origin story that explains how they became a superhero, and more importantly why, so do you. It's the core of your image, your message, and your brand.

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most...

We're fast approaching the end of the year and it's time for people to start creating their vision boards and goals for the new year. One of the most overlooked ways to help accelerate your vision is to create a personal brand that will support you while aligning who you are with what you want.

I talked about this in depth in a previous blog on aligning your vision and brand.

Today on AMNW I talked in more depth about how to align your vision and personal brand as well as the...

Before you know it we'll heading into the end of the year and people will be creating their vision and goals for the new year. One of the most overlooked ways to help accelerate those vision and goals is to create a personal brand that will support you and aligns with your goals.