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Think Twice Before You "Like" That Post

brand Aug 16, 2018
On the recent season of the Bachelorette, the winner was criticized for liking highly inflammatory posts on Instagram. Even though he issued an apology the backlash to his reputation was continued to linger.
 
Last year the BBC reported on a landmark case in Switzerland about a man who liked the wrong posts. The court said, "the defendant 'clearly endorsed the unseemly content and made it his own' by liking the comments." The defendant was convicted and fined $4,100 for liking six defamatory comments on Facebook.

A potential candidate was recently disqualified from job consideration because of his LinkedIn activity. Upon review, a recruiter found that the candidate was coming across "too negative." This was based on the reviewing the posts the candidate was "liking."

I always tell my clients there's no difference between personal and professional on social media. Whether you're doing business, searching for employment, or even applying for admission to schools, people are watching. Think about it. When you meet someone for the first time, where's the first place you go to learn more? Their website? Their company? No! You go straight to Facebook or LinkedIn. 

Your digital footprint is a big part of your personal brand. If you haven't done so recently, assess how you're showing up on various social media channels. Be careful and think before you post.  In today's highly charged climate you must also be careful about the posts you like.  Also, I highly recommend you Google your name and see what comes up. If there's negative stuff out there about you, take steps to clean it up or do some damage control. 

Bottom line, think twice before you like social media posts. Need support creating a positive authentic personal brand? Apply for a discovery session today.

 Live, laugh and unapologetically shine,

Carol

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