Using Your Personal Brand to Reach Your Goals

brand vision Sep 11, 2018

We're fast approaching the end of the year and it's time for people to start creating their vision boards and goals for the new year. One of the most overlooked ways to help accelerate your vision is to create a personal brand that will support you while aligning who you are with what you want.

I talked about this in depth in a previous blog on aligning your vision and brand.

Today on AMNW I talked in more depth about how to align your vision and personal brand as well as the importance of doing so.

First Know Thy Self

Helen Raptis asked me an interesting questions about aligning your brand when your vision may be something completely different from who you are. Although I responded to that on the air, I wanted to elaborate on my response.

First and foremost at the core of your personal brand is YOU! The goal of any personal brand is to ensure it speaks to who you are at your core and lines up with what you want to achieve in your life.  It should NEVER be a goal to become something you're not. It's perfectly acceptable, however, to want to discover who that is.

For example, there's a difference between an "artist" hoping to get a job at a computer engineering firm and an "artist" who feels like at their core they're really a "computer engineer" type. Although I have to say there's not such as an "artist" or "computer engineer type, but for purposes of this example, let's continue.

In the first situation it's a matter bringing some of the elements of your desired employment or job into your current brand. In other words, you'll want to ask yourself, "What do I need to learn, know, or include in my current personal brand that would best position me for a position in a computer engineering firm?"

In the latter situation, it's more discovering who you are at your core. You see, it's great to dream, set goals, and have a vision for your life, but it should come from a place of authenticity. It's hard to set meaningful goals without clarity of self, or of what you want for yourself. 

If you've lived a life as an "artist" only to realize that who you truly are is a  "computer engineer," then congratulations on discovering your truth. Now it's time to understand and build your personal brand around that knowledge. Once you do can start to build your vision and goals and do so in alignment with who you really are.

Watch the Full Episode Above

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