More than 6 out of 10 people in this country wear eyeglasses. They're considered an accessory and as such are part of your overall branded style. In fact, there are some eyeglass wearers who will us spectacles for no other purpose than than to augment their branded image.

Today on AM Northwest, I shared the best way to find the perfect glasses for you. It's not just all about facial shape, even though that's important. It start, however with an understanding your brand. After...

There’s three months left in 2018, which means there's no time like the present to begin putting the spotlight on goals you’d like to achieve in the new year. While fitness classes, finances, and better eating habits may be on your mind, I suggest you also take inventory of your image, mindset, and vision. Are there some improvements you can make to your professionalism, your presence or your business brand?

Now, your image is about so much more than your appearance. It includes...

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience. Just like every superhero has an origin story that explains how they became a superhero, and more importantly why, so do you. It's the core of your image, your message, and your brand.

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most...

We're fast approaching the end of the year and it's time for people to start creating their vision boards and goals for the new year. One of the most overlooked ways to help accelerate your vision is to create a personal brand that will support you while aligning who you are with what you want.

I talked about this in depth in a previous blog on aligning your vision and brand.

Today on AMNW I talked in more depth about how to align your vision and personal brand as well as the...

Before you know it we'll heading into the end of the year and people will be creating their vision and goals for the new year. One of the most overlooked ways to help accelerate those vision and goals is to create a personal brand that will support you and aligns with your goals.

It used to be that your identity was wrapped into your job. In fact, I believe people still suffer from that today. When you're identity is tied to your title, job or career you fail to see the possibility of other options. You fail to see the breadth and depth of all you have to offer. You also fail to see the importance of building a brand independent of your job.

In case you're struggling with this concept, repeat after me....."I'm more than my job!"

We live in a binary society that...

I love inspirational songs, books, and sayings. When I saw Jen Sincero's You're A Badass, I had to pick it up. Megan Trainer's Me Too became my morning alarm (if you don't know it, listen to the chorus). I love Katy Perry's Roar and This Is Me from the Greatest Showman brings a tear to my eyes every time I hear it.

What do all of these songs and book title have in common? They are all about owning who you are and boldly living it in the world. Being unapologetically you. However, this is...

Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform.

In addition to authenticity, consistency is key because it brings instant name recognition. If people see your logo and/or...

People want to hire and buy from those they know, like, and trust. It's a universally held truth across the business world. The best way to earn the trust of your clients is to be authentic in how you present yourself.

I’ve used the word “authenticity” repetitively over the last few years, but what is authenticity?

Authenticity means being your true self in both words and actions. But, it's become such a commonly-used buzzword these last few years that's lost its...