It used to be that your identity was wrapped into your job. In fact, I believe people still suffer from that today. When you're identity is tied to your title, job or career you fail to see the possibility of other options. You fail to see the breadth and depth of all you have to offer. You also fail to see the importance of building a brand independent of your job.

In case you're struggling with this concept, repeat after me....."I'm more than my job!"

We live in a binary society that...

I love inspirational songs, books, and sayings. When I saw Jen Sincero's You're A Badass, I had to pick it up. Megan Trainer's Me Too became my morning alarm (if you don't know it, listen to the chorus). I love Katy Perry's Roar and This Is Me from the Greatest Showman brings a tear to my eyes every time I hear it.

What do all of these songs and book title have in common? They are all about owning who you are and boldly living it in the world. Being unapologetically you. However, this is...

Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform.

In addition to authenticity, consistency is key because it brings instant name recognition. If people see your logo and/or...

People want to hire and buy from those they know, like, and trust. It's a universally held truth across the business world. The best way to earn the trust of your clients is to be authentic in how you present yourself.

I’ve used the word “authenticity” repetitively over the last few years, but what is authenticity?

Authenticity means being your true self in both words and actions. But, it's become such a commonly-used buzzword these last few years that's lost its...