In today's world, it's important to take your personal brand seriously if you want others to take you seriously. Try out these tips for understanding the importance of personal branding, defining your own personal brand, and marketing your brand for greater career success.

Understanding the Importance of Personal Branding

Your personal brand helps you to:

1. Prosper as a free agent. Your personal brand is your reputation. It's the way others see you. If you're like most people, you may be...

While many believe that knowledge is power, knowledge is only powerful when it’s consistently applied. Consistency may be the most important component of success.

A small step forward each day adds up to a lot of mileage over time.

Are the little things you do each day adding up to something positive? Or is the quality of your life slowly slipping away?

With consistent action over the next 10 or 20 years, what could you accomplish?

Five cold calls each day / 5 days per week equal 1300...

I recently read an article in the New Yorker, entitled The Gig Economy Celebrates Working Yourself to Death, in which they stated

At the root of this is the American obsession with self-reliance, which makes it more acceptable to applaud an individual for working himself to death than to argue that an individual working himself to death is evidence of a flawed economic system.

I was emotionally moved by this statement. Yes, it was a sad social commentary on the current economic system....

At some point in your life, it's common to dream of something bigger and better when it comes to your career. No matter how cushy a job may seem, you may find yourself wishing that you were working somewhere better or doing something different.

The good news is that you can go out and make your dream job a reality! Whatever the field, you can find a way to turn something you enjoy into a career.

By following these tips, you can be on your way to a happier and less stressful work life:

1. Ask...

You ever get that tingling feeling in your soul when the alarm goes off signaling it's time to go to work? You may even hear a little voice in your head that says, "go ahead and start that new business," or "now would be the perfect time to take that certification course," or maybe, "apply for that job you saw on LinkedIn."

As usual, however, you dismiss the voice as crazy. Your brain kicks in and says, "but who's going to pay the mortgage," or you remember the college tuition bill that...

More than 6 out of 10 people in this country wear eyeglasses. They're considered an accessory and as such are part of your overall branded style. In fact, there are some eyeglass wearers who will us spectacles for no other purpose than than to augment their branded image.

Today on AM Northwest, I shared the best way to find the perfect glasses for you. It's not just all about facial shape, even though that's important. It start, however with an understanding your brand. After...

There’s three months left in 2018, which means there's no time like the present to begin putting the spotlight on goals you’d like to achieve in the new year. While fitness classes, finances, and better eating habits may be on your mind, I suggest you also take inventory of your image, mindset, and vision. Are there some improvements you can make to your professionalism, your presence or your business brand?

Now, your image is about so much more than your appearance. It includes...

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience. Just like every superhero has an origin story that explains how they became a superhero, and more importantly why, so do you. It's the core of your image, your message, and your brand.

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most...

I'm one of those people who epically fails at New Year's resolutions. I have the best of intentions on January 1st, but by mid February it's back to business as usual. I don't know if it's good or bad news that I'm not alone in this. Only 8% of people keep their New Year's Resolutions with most people falling off in February.

As the year closes it feels natural to put the year behind you and try to start over. To make the "new" year a better year then the one before. But for me I find...