Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform.

In addition to authenticity, consistency is key because it brings instant name recognition. If people see your logo and/or...

Everything has energy. It has the power to attract those things you want in your life or repeal those things you don't want. Unfortunately, it can also have the exact opposite effect. Most people don't realize it but we co-create our reality through the energy we're projecting in the world. As such we continue to draw in those things we're fighting so hard to avoid, instead of pulling in the things we want and need. They key is to be aware of how to manage this creative process.

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People want to hire and buy from those they know, like, and trust. It's a universally held truth across the business world. The best way to earn the trust of your clients is to be authentic in how you present yourself.

I’ve used the word “authenticity” repetitively over the last few years, but what is authenticity?

Authenticity means being your true self in both words and actions. But, it's become such a commonly-used buzzword these last few years that's lost its...

When you're building a new business or working hard to progress in your career it's easy to get sucked into working day and night to reach the heights that you aspire to or dream about.

As they say, it's rare air at the top and reaching it is not for the faint of heart. I've been in that rare air several times in my career, and in this iteration of my entrepreneurial life I would not be honest if I said, I wasn't looking to get there again. It does take a lot of work on the front end before...